Since 1981, hundreds of thousands of students have gained real-world skills while selling CUTCO. Today, the Vector Marketing Canada collegiate partnerships are stronger than ever.

Partnering With Schools

We maintain active relationships with colleges and universities across North America. Because of our partnerships with campus career services, recruiters can often be seen on campus advertising the Vector Opportunity in a variety of ways. Our goal on campus is two-fold:

  • To connect with career services professionals, academics, and campus administrators to make our work 4 students the best in the nation
  • To add value to students

Vector In the Classroom

Several prestigious universities offer higher-level sales and marketing courses based on the principles of the CUTCO sales program. The students in these courses learn sales theory in the classroom and then apply what they have learned in the "real-world" by selling CUTCO. This approach provides vital exposure to experiences that will give them an edge as they move on with their lives and future careers. In fact, many executives at major corporations have shared with us that when they see experience with Vector Marketing on a resume, that resume jumps to the top of the pile. Those students who learn to sell CUTCO in the classroom either earn a commission or have the chance to make a lasting change in someone's life by donating the proceeds to charity.


CUTCO In Textbooks

Several textbooks and academic papers have published case studies on us from a variety of angles - from our marketing channels to our recent efforts to go green in manufacturing.

See List of Textbooks and Academic Papers that Reference Vector.

Academic Advisory Board

Our Academic Advisory Board consists of leading professors in the fields of sales and marketing. They provide advice and counsel to our executive leadership regarding important trends in marketing education and campus recruiting.

Victoria Crittenden, D.B.A.
Professor and Chair Marketing Division Babson College Dr. Crittenden is a marketing professor at Babson College. Her research interests focus on Cross-Functional Strategies, Marketing Strategy, Direct Selling, Ethics and Corruption, Marketing Education, and Nonprofit Organizations. Board member since 2000
Linda Ferrell, Ph.D.
Chair of the Marketing Department at Auburn University Dr. Ferrell currently serves as the Chair of the Marketing Department at Auburn University. Her area of specialty is in marketing ethics and social issues. Dr. Ferrell is the author of numerous books and articles on this topic and recently published "A Decision Making Framework for Business Ethics Education." Board member since 2009
Joe F. Hair, Ph.D.
Professor of Marketing Director, DBA Program University of South Alabama Dr. Hair is a professor of marketing for the DBA program in the Coles College of Business at Kennesaw State University. His research interests include entrepreneurship, effective selling and marketing research. Board member since 1988
Derek Hassay, Ph.D.
Assistant Professor University of Calgary Dr. Hassay is RBC Teaching Professor of Entrepreneurial Thinking in the Haskayne School of Business at the University of Calgary. His research interests include relationship marketing (B2B and B2C), marketing channels and entrepreneurship. Board member since 2001
Robert Peterson, Ph.D.
Director of the IC² Institute The University of Texas at Austin Dr. Peterson holds the John T. Stuart III Centennial Chair in Business Administration at the University of Texas at Austin. His areas of expertise include consumer behavior, marketing communication, marketing models, and marketing strategy. Board member since 1988
Michael Williams, Ph.D.
Associate Dean Professor of Marketing Oklahoma City University Dr. Williams is a professor of marketing in the Meinders School of Business at Oklahoma City University. His research interests are in the areas of customer-orientation, salesperson performance, and organizational culture. Board member since 2001

Organizations We Support

Vector Marketing Corporation is proud of our role as a corporate citizen, providing financial support and sponsorship of many organizations and academic institutions throughout North America.

Our corporate sponsorships include:

We are a member of the following organizations: